How it works
The complete SLA Home Study Guide — 8 phases, 42 lessons, and 7 true stories from the trail. Unlocked on day one with Starter Annual and Premium.
Step one is not buying a house — it's researching your state.
Phase 1
The Opportunity
6 lessonsThe demographics, the landscape, the care ratio, levels of care, Medicare vs private pay.
- 1.0
Welcome Aboard
- 1.1
The Silver Tsunami
- 1.2
The Senior Living Landscape
- 1.3
The Care Ratio
- 1.4
Levels of Care Explained
- 1.5
Medicare vs Private Pay
From the Trail
The Night the Numbers Became Personal
Phase 2
Market & State
3 lessonsChoose your market, research your state's laws before you spend a dollar.
- 2.0
Research Before You Spend a Dollar
- 2.1
Choosing Your Market
- 2.2
Laws & Regulations
From the Trail
The State Almost Broke Us
Phase 3
The Deal
7 lessonsFind the home, run the numbers, then learn the financing options — conventional and creative.
- 3.0
Find the Home, Then Reverse-Engineer the Money
- 3.1
Properties & Resources
- 3.2
Running the Numbers
- 3.3
Project Financing Overview
- 3.4
Conventional Financing
- 3.5
Creative Financing
- 3.6
Financing Options & Partnership Basics
From the Trail
The Deal We Should Have Walked From
From the Trail
Winging It — What Our First Partnership Taught Us
Phase 4
Legal & Licensing
3 lessonsHealthcare licensing step by step, asset structuring.
- 4.0
Getting Licensed and Protected
- 4.1
Healthcare Licensing Step by Step
- 4.2
Asset Structuring
Phase 5
Brand & Pricing
6 lessonsName, logo, competition, competitive pricing, setting your prices.
- 5.0
Building a Home People Choose
- 5.1
Naming Your Home
- 5.2
Logo & Brand Identity
- 5.3
Locating the Competition
- 5.4
Competitive Pricing
- 5.5
Setting Your Prices
Phase 6
Staffing & Pre-Opening
3 lessonsHiring with heart, care operations and compliance.
- 6.0
The People Are the Product
- 6.1
Staffing & Culture
- 6.2
Care Operations & Compliance
From the Trail
Hiring Heart
Phase 7
Serving More Seniors
8 lessonsMarketing, discharge planners, placement agencies, AI, your CRM, tours and the family conversation.
- 7.0
Serving More Seniors
- 7.1
Marketing Fundamentals
- 7.2
Discharge Planners
- 7.3
Places to Market Your Material
- 7.4
Placement Agencies
- 7.5
AI for Your Business
- 7.6
Your CRM: GoHighLevel
- 7.7
Tours & the Family Conversation
From the Trail
The Pizza That Filled a Home
From the Trail
The First Family That Cried Happy Tears
Phase 8
Running & Growing by the Numbers
6 lessonsKPIs, QuickBooks, retention and referrals, scaling and exit.
- 8.0
Run It Like a Business
- 8.1
KPIs: The Numbers That Run Your Business
- 8.2
QuickBooks & Bookkeeping for Care Homes
- 8.3
Client Retention & the Referral Engine
- 8.4
Scaling & Exit
- 8.5
The Finish Line
Plus 7 “From the Trail” stories — the mistakes that cost us real money, so they don’t cost you.
Live every week — with the operators doing it now
The curriculum is the foundation. The live calls are where you get your questions answered in real time.
Office Hours with Brandon
Open Q&A every week — bring your questions, no pitch.
All membersMarketing Monday
Live Zoom on serving more seniors and filling your home.
PremiumOperations Wednesday
Live Zoom on running care, staffing, and the day-to-day.
Premium
Ready to start with step one?
All 42 lessons and 7 operator stories unlock on day one with Starter Annual — the full playbook, the community, and weekly Office Hours with Brandon.
See MembershipSenior Living Academy LLC provides education and community only. Results depend on the individual, their market, and their execution, and are not guaranteed. See our Earnings Disclaimer. Nothing on this site is legal, tax, financial, investment, medical, or licensing advice. Verify requirements with your state and licensed professionals. Nothing on this site is an offer to sell, or a solicitation of an offer to buy, any security or investment, or an offer of financing.