Earnings and Results Disclaimer, and Testimonial Disclosure

Effective October 2, 2026 · Last updated October 2, 2026

Senior Living Academy is an education company. We teach people how residential senior living and care homes are researched, licensed, opened and operated. We do not sell a business opportunity, franchise or investment, and we do not promise that you will make money.

1. No Earnings or Results Guarantees

We make no promise, guarantee or representation about income, revenue, profit, cash flow, occupancy, property value, return on investment, number of homes, licensing approval, or timelines. Any figures you see or hear from us are illustrative examples, not predictions of your results. This includes revenue, rates, margins, bed counts, occupancy or "cash flow," whether they appear on our website, in emails, on calls, at events, in the Community or on social media. Statements describing the market opportunity (for example, demographic trends or bed-shortage estimates) describe the industry generally. They are not promises about any individual's results.

2. Typical Results

We do not track the financial results of most members. Many people who purchase education about this industry never open a home. Of those who do, many take longer than they planned, spend more than they expected, or lose money. You should assume you may not earn any money and may lose money you invest.

3. Our Founders' Experience Is Not Typical

Brandon Schwab has over a decade of experience as an operator. He and Kelli Schwab, and our coaches, have experience, capital, credit, staff, relationships and resources that most members do not have. Their homes and results are not typical and are not a prediction of yours.

4. Your Results Depend on You and on Factors Beyond Anyone's Control

Your outcome depends on many things, including:

  • your state and local regulations;
  • licensing and zoning decisions;
  • your market and competition;
  • property selection, purchase price and renovation costs;
  • financing terms and interest rates;
  • your capital and credit;
  • staffing and wage levels;
  • resident demand and private-pay rates;
  • the economy;
  • your skills, experience, judgment, effort and execution; and
  • events no one can predict.

5. Real Risk of Loss

Opening and operating a senior living or residential care home is a serious business. It involves significant financial, legal and personal risk, including loss of your entire investment, personal guarantees and debt, regulatory penalties, lawsuits, and responsibility for vulnerable people. Do not invest money you cannot afford to lose.

6. Not Professional Advice

Nothing we provide is legal, tax, accounting, financial, investment, securities, lending, real estate, medical, nursing or licensing advice. Verify every requirement with your state agencies, and consult your own licensed attorney, CPA and financial adviser before making any decision.

7. Testimonials and Success Stories

Testimonials and case studies describe individual experiences. They are not typical and are not a guarantee that you will achieve similar results. See the Testimonial Disclosure below.

8. Forward-Looking Statements

Statements about potential income, growth, demand or opportunity are opinions and estimates only. They are subject to risks and uncertainties, and actual results may differ materially.

9. Your Responsibility

You are solely responsible for your decisions, actions and results. By using the Services you agree that SLA is not responsible for your business outcomes. See the Terms of Service, Sections 3, 4, 17 and 18.

10. Testimonial Disclosure

The member stories on our website come from actual Senior Living Academy members, who shared them voluntarily and gave written permission to publish. Quotes may be edited for length and clarity, without changing their meaning. Where a member received anything of value from SLA, or has a business or family relationship with SLA, we say so next to their story. These members' results are exceptional and not typical. We do not track the financial results of most members. Many people who purchase education about this industry never open a home, and of those who do, many take longer than planned, spend more than expected, or lose money. Your results depend on your market, state regulations, capital, effort and many other factors. We make no guarantee of any outcome.

Next to each testimonial or case study on our site, we also display this notice: "Real SLA member, shared with permission. Results are not typical, and yours will vary. See our Earnings and Results Disclaimer."

Questions about this disclaimer: info@seniorlivingacademy.com

Disclaimers

Effective October 2, 2026 · Last updated October 2, 2026

These disclaimers apply to the Senior Living Academy website, member portal, community, courses, calls, coaching, events, emails and social media (the "Services"), operated by Senior Living Academy LLC ("SLA"). They are part of our Terms of Service.

Education Only

Senior Living Academy teaches how residential senior living homes are researched, licensed, financed, opened and operated. Our courses, calls, coaching, community and events are general education, opinions and experiences, shared for informational purposes only. They are not tailored to your situation.

No Professional Advice

Nothing in the Services is legal, tax, accounting, financial, investment, securities, lending, insurance, real estate, zoning, medical, nursing or licensing advice. Using the Services does not create an attorney-client, fiduciary, advisory or other professional relationship. Assisted living and residential care are regulated state by state, and the rules change often. Examples from Illinois or any other state may not apply where you are. Verify every requirement with your state agencies, and consult your own licensed attorney, CPA and other professionals before acting.

No Guarantee of Results

We make no promise or guarantee of income, profit, cash flow, occupancy, licensing approval, timelines or any other result. Testimonials and our founders' results are not typical. Opening and operating a care home involves real risk, including loss of your entire investment. See our Earnings Disclaimer at seniorlivingacademy.com/earnings-disclaimer.

No Offer of Securities or Financing

Nothing on our website, social media, emails, calls, community or events is an offer to sell, or a solicitation of an offer to buy, any security, investment, fund interest, partnership interest or note. Nor is it an offer, commitment or arrangement of any loan or financing.

SLA does not:

  • raise, pool or invest capital for members;
  • review members' projects for funding;
  • introduce members to investors or lenders for compensation; or
  • act as a broker-dealer, investment adviser, funding portal, lender or loan broker.

Financing Education

Lessons about financing describe, in general terms, options that exist in the market (for example, conventional loans, SBA programs, seller financing and partnerships). They are not recommendations, and you must evaluate them with your own licensed professionals.

Raising Money From Others

If you accept money from other people to fund your project, the arrangement may be a sale of securities under federal and state law, even if those people are friends, family or "partners" who will not actively manage the business. Securities sales are subject to registration requirements or exemptions and to anti-fraud rules. Consult a qualified securities attorney before accepting money from anyone else.

No Solicitation in Our Community

Members may not offer or solicit investments, loans or capital in the SLA community, on calls or at events. See our Terms of Service, Section 11.

No Returns Represented

SLA makes no representation about the return on any investment in real estate or in a care business.

Market and Industry Statistics

Statistics about demographics, demand and supply come from third-party sources, which we identify. They are estimates and projections about the industry as a whole, not promises about any individual home or market.

The Services link to third-party websites, platforms and tools, including Facebook, YouTube, Zoom and GoHighLevel. We do not control and are not responsible for their content, policies or practices. Services from Vivid Marketing Services are provided under that company's own agreement.

Contact

Questions about these disclaimers: info@seniorlivingacademy.com